The goal of Pesticide Explained was to give citizens a better understanding of pesticides, from their origin to the authorization process.
My role was to translate the communication content into a creative solution: the assignment was long and intricate and the main challenge was to organise the information in a clear, comprehensive way.
The job required a strong capacity in planning and organizing and close collaboration with the web masters.
The job required a strong capacity in planning and organizing and close collaboration with the web masters.
Complex procedures have been simplified through the design of dozens of diagrams, illustrations and icons, with strict colour codes and a fixed, clean and straightforward style.
