Yourope is an organisation created by young professionals involved in the European institutions. The scope is to engage Italian students on how the European Union operates, to help build a new active and informed generation, based on the common values of democracy and solidarity.
My role was to manage the creation of the brand identity, from the concept to the visualisation; create guidelines and monitor their correct application.
The logo design evolved among dozens of hand-made sketches with different tools; after a workshop with the brilliant calligrapher Luca Barcellona I perfected my technique and finalised the logo.
Following the brand identity manual i focused on stationery, print material, and provided consultancy services for the website.

Client: yourope
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